You're not broken.
You've been without
the right map.

Most men have tried something. It didn't stick. Not because they're weak, but because it never addressed what's actually driving the behavior.

Built on George Collins' 35+ years of methodology · Brought to life by Daniel Brown, founder & former addict
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35+
Years Proven Method
26
Structured Lessons
100%
Confidential
Free
To Start
Let's be honest

You've probably tried
something before.

Programs that talked about neurological pathways. Dopamine loops. Attachment theory. Apps with streak counters and relapse trackers. Content libraries. Accountability partners who weren't really accountable.

None of it helped when things got loud at 11pm.

Not because you failed them. Because they were built by people who'd never been where you are.

Neulia is built on a different foundation entirely. George Collins, a former addict himself, spent 35+ years developing a methodology that actually works. He wrote the book on it. Literally. Breaking the Cycle has helped thousands of men find their way out. Neulia puts that methodology in your pocket, every day.

Neulia journey map
A quiet check-in

Does any of this sound familiar?

No one's watching. Tap whatever's true for you.

If you're nodding, you're not broken, and you're not the only one. This is exactly who Neulia is for.

A word from me

Before you go any further.

No pitch. Just a minute of me telling you what this is, and why it can be different this time.

Daniel, founder, and someone who's been exactly where you are
You're Not Alone In This

A room full of men
who get it.

Doing this alone is harder than it needs to be. Inside Neulia is a real community of men walking the same path, sharing where they're at, owning the hard nights, and showing up for each other.

First names only. Honest. No judgment. Just men who understand exactly what you're carrying, because they're carrying it too.

What's Actually in the App
Built for the moment
things get hard.
Wells, your personal guide

Most apps call it AI. Wells is different. He remembers where you started, what you've worked through, and what's coming next. Rooted in the same methodology behind Breaking the Cycle, he knows the path.

Always available
SOS, for when it's loud right now

When the urge hits, you don't have to white-knuckle it alone. SOS gives you immediate, structured support right when you need it, and walks you through to the other side.

Support in the hardest moments
26 lessons. One clear path.

26 lessons built on each other, one per week, each giving you something real to use before the next one opens. Not a content library. A structured path with a beginning and an end.

Structured. Not a library.
Base Camp, your private space

Everything that matters to your recovery in one place. The tools you've earned, the moments worth saving, the words from Wells you want to come back to. Private, personal, and yours alone.

Yours. No one else's.
LIVE
Live chat

Daniel leads live on camera. Members join by typing, and guides respond. No member is ever shown on screen.

Live Every Week

Show up. In person.
Every single week.

This isn't a library of pre-recorded videos you watch alone. Every week, Daniel leads a live group, on camera and in real time, with other men doing the exact same work.

A man who's been exactly where you are, showing up for you every week. Daniel has led recovery groups for over a decade, and that experience is in every session.

No other app in this space does this. It's the difference between an app you use and a place you belong.

Real Men. Real Recovery.
What changes when you
finally see it clearly.

For years I thought I just needed more willpower. The first time I actually understood what was driving it, the grip loosened. Nothing else ever got close to that.

Neulia member · 4 months in

I'd never said any of this out loud to anyone. The first time I posted and someone just said “me too,” something in me unclenched.

Neulia member · 6 months in

This ran my life for the better part of fifteen years. Today it just doesn't. Not because I white-knuckle it. Because I finally understood what was underneath it, and the grip let go.

Years on the other side
Private by design

A safe place.

Discreet on your phone

On your home screen, it simply reads Neulia, private by default.

First name only

No last names, no photos, no profile to build. Just your first name. You share only what you're ready to.

A space to be honest

However much you bring, it's met with care, never judgment.

We will never sell or share your information. Ever.

Get Started

First lesson is
always free.

★ Founding-member rate
$8.25
/ month
billed annually at $99, or $14.99 / month
✓ First lesson free, no card needed
Launching Soon
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You're on the list. We'll tell you the day we open.
Or follow along

Your founding rate stays yours for as long as you're a member. Cancel anytime through the App Store or Google Play.

Prefer 1-on-1 work with George Collins or Daniel?

Learn more →
Questions
The ones men
actually ask.
Completely. Your recovery stays between you and the app. The community is first names only — no last names, no photos. Nothing is shared externally. Privacy is foundational to how Neulia is built, not an afterthought.
Most programs treat the symptom: the behavior itself. Neulia is built around understanding what's underneath it: the pain, the pattern, the false story you've been running. That's what George Collins' 35+ years of methodology, and his bestselling book Breaking the Cycle, is built on. And unlike most apps, the people behind Neulia have been exactly where you are.
Wells is your personal AI guide, not a generic chatbot. He checks in every morning knowing exactly where you are in the journey. He's there when things get hard. He carries the full context of everything you've worked through. The relationship deepens the further you go. Most members describe him as the most consistent support they've ever had for this.
No, and that's intentional. Each lesson requires real-world practice before the next one opens. Rushing it undermines the work. Men who try to consume it like a content library don't get the same results. The one-lesson-per-week gate is a feature, not a limitation.
No. Neulia is not faith-based or 12-step. The methodology is built on understanding the psychology of compulsion: what drives it and how to interrupt it at the root. There is an optional faith content filter in the community for men who want it, but the core program is accessible to any man regardless of background or belief.